THE FUTURE WORK ENVIRONMENT IS ANYWHERE AT ANY TIME - BUT NOT EVERYWHERE, ALL THE TIME

The nature of work has undergone a significant transformation in recent years. A large portion of information workers now perform their duties remotely, at least part-time, leading to a shift in expectations regarding business productivity enablement.

Workers require the flexibility to integrate their work with personal obligations, such as family responsibilities. They expect a seamless transition between working from home and the office, with consistent access to platforms and tools. They also need to retrieve data effortlessly, whether on the move or in the field. This change has been facilitated by digital productivity solutions and a variety of tools that allow work to be conducted outside the traditional office setting. 

Often, technology is deployed in response to changing staff preferences or challenging situations.

At the core of these needs is not merely productivity, but the overall employee experience. This is crucial for businesses to consider when developing their remote work strategies, as employee engagement significantly influences profitability and retention. 

Gallup reports that highly engaged companies are 23% more profitable and have 18-43% lower turnover rates compared to those with low engagement. The financial implications are substantial, with voluntary turnover costing U.S. businesses $1 trillion every year. 

Therefore, it is incumbent upon businesses to foster work environments that are not only accessible but also sustainable and supportive. Concurrently, remote working technologies must be cost-effective and align with the strategic objectives of the business. To this end, business leaders must transition from a reactive deployment of remote working solutions to a proactive, strategic approach.

Addressing these interconnected challenges is what makes the Citrix DaaS on Google Cloud development so compelling.

It stands out as a rare technology opportunity that not only delivers immediate benefits but also lays a solid foundation for successful operations in the future.

For instance, consider its capability to pause and resume virtual machines (VMs) as needed. Pausing a VM retains its memory, device status, and application state, allowing a costly Google Cloud instance to be shut down and replaced with more cost-effective static storage. This action is initiated by an automated policy set by IT administrators, and restarting the VM seamlessly aligns with users' actual work patterns, rather than having the system active continuously. This results in a significant 66% reduction in VM expenses for businesses.

Similarly, from an IT standpoint, utilizing Citrix Control Plane on Google Cloud offers advantages. For organizations deeply integrated with Google Cloud, Citrix Control Plane enables the management of all DaaS resources through the Google Cloud console, streamlining productivity monitoring and control in alignment with existing tools. 

As technology plays a more strategic role across industries, this integration simplifies processes, freeing up time for innovative tasks.

Moreover, Citrix Control Plane supports businesses in terms of security and compliance by being hosted in US and European locations to meet data sovereignty regulations. Citrix DaaS on Google Cloud enhances security at the user level with features like anti-keylogging and precise screen sharing controls to prevent unauthorized data access. Automated data watermarking ensures compliance with sector-specific regulations such as HIPAA, guaranteeing data integrity.

Additionally, Citrix-powered workforce enablement delivers a consistent user experience across all devices, whether company-provided or personal, ensuring seamless performance without delays. IT benefits from enhanced security through context-based data access and efficient user provisioning, including temporary and contract workers.

Running operations in the cloud enhances flexibility, scalability, and efficiency, tailoring productivity to employees' needs precisely. Rather than an 'always-on' office, the approach emphasizes a virtual office that is active when necessary.

To learn more about how Citrix and Google are shaping the future of work, regarding the product range available.